You must sign up to participate, and you must have an access code per action. The access codes are little square cards you are given at the Safeway checkout line when you buy participating products (like Campbell's Chunky Soup).
So, there are quite a few steps to this. Is it worth it? Maybe. Depends what you are in the market for. However, you need to do the math before even considering buying the gift cards (see example shown at bottom of page). You see, you can redeem Air Miles at the checkout at Safeway any time at all, at the rate of 95 miles per $10...therefore 950 Air Miles is equal to $100 in Safeway credit. Therefore, I can't see any reason other than over-excitement that someone would bid over 1000 Air Miles for a $100 gift card. What a waste.
They have in the past, and elude to in the fine print, that there will be travel items up for auction. If I remember correctly, there was a trip and a couple gift cards last time around. The Safeway e-auction has been around since 2011 I believe. I will post if something exciting pops up.
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